Industry · Ecommerce & Online Retail
The stores winning sales are the ones shoppers — and AI — find first.
Shoppers compare products on Google and ask AI assistants what to buy long before they reach your store. If your products aren’t in those answers, you’re losing the sale before the visit.
No obligation · Built for online stores
Revenue+
The metric we optimise for, not vanity traffic
4+
Platforms: Shopify, Magento, BigCommerce, Woo
4+
AI answer engines optimized for
15+
Years of search expertise behind it
What’s changed
How shoppers choose what to buy has shifted
The buying decision is now made before the store visit — across Google and AI answers your products may be invisible in.
The old way
Ads, marketplaces & hoping to be found
- — Buying every sale through paid search and social ads
- — Renting reach on marketplaces that own the customer
- — A store that ranked for nothing on its own
How it works now
2026
Searched, compared, AI-recommended
- → Shoppers Google “best [product] for…” and compare the top results
- → They ask ChatGPT or Gemini “what should I buy for…”
- → The products named in those answers get the sale — the rest don’t
What we do for ecommerce
Six moves that put your store in front of ready-to-buy shoppers
Each maps to how shoppers and AI engines actually find products — and links to where you can go deeper.
01
Technical & Platform SEO
We fix the crawl, indexing and speed issues that cap store rankings — faceted URLs, duplicate content, Core Web Vitals — starting with an audit. See our SEO audit →
02
AI Visibility (GEO)
Become the store ChatGPT, Gemini and Perplexity name when shoppers ask what to buy. Explore our GEO service →
03
Category & Product-Page SEO
We optimise the collection and product pages that capture high-intent, ready-to-buy search — not low-value traffic. See content services →
04
Structured Data & Product Schema
Product, Offer and Review schema that gives search and AI engines the machine-readable facts behind a recommendation.
05
Strategy & Consulting
Prefer to keep execution in-house? We provide senior ecommerce SEO direction and roadmaps. Talk to an SEO consultant →
06
Measurement tied to revenue
Rankings, AI citation share and organic revenue — reported transparently, tied to sales, not vanity metrics.
Who we work with
Strategies tuned to your platform
Every ecommerce platform has its own SEO strengths and traps — so the technical and content plan does too.
SH
Shopify
Fast to launch, but URL structure and thin content need work to rank — and AI-visibility to get recommended.
MG
Magento / Adobe Commerce
Powerful and flexible, but faceted navigation and duplicate content make a technical audit mandatory.
BC
BigCommerce
Strong SEO foundations out of the box — clean URLs and built-in schema — that still need a content strategy.
WC
WooCommerce
WordPress-native and extensible; performance and structured data are the levers that move rankings.
AM
Amazon & Marketplaces
Listing optimisation for sellers who compete on-platform as well as on their own store.
HL
Headless & Custom
Composable and custom builds where technical SEO and rendering decide whether you get indexed.
What good looks like
Outcomes an online store can expect
Representative results from search and AI-visibility work for ecommerce clients.
Top 3
For category & product terms
Rankings that put your store on the shopper’s first page, not page three.
3–6mo
To compounding visibility
Technical wins land fast; competitive terms and AI citations build over a quarter or two.
+AI
Named in AI answers
Cited by ChatGPT, Gemini and Perplexity when shoppers ask what to buy.
Proof
This is what being recommended looks like
When a shopper asks an AI engine what to buy, the goal is simple: your product is in the answer, with the structured data and authority to back it up.
See ecommerce results →
How it works
From invisible to first recommendation
1
1. Discovery & audit
We audit your platform, the terms shoppers search, and your current Google and AI visibility.
2
2. Strategy
A prioritized roadmap across technical SEO, the GEO framework, category content and schema.
3
3. Execution
We fix the store, build the pages and schema, and earn the citations that win rankings and AI mentions.
4
4. Monitor & refine
We track organic revenue and citation share, and double down on what drives sales.
Explore
Where ecommerce search fits in
Client result
“We went from page three to the top of search for our core product terms — and started showing up in AI answers shoppers were already using. Organic became our best-margin channel.”
Founder, DTC ecommerce brand
· Read the full case study →
Questions
Frequently asked questions
Why is a technical SEO audit mandatory for Magento (Adobe Commerce) websites?
A technical SEO audit is mandatory for Magento because the platform’s flexibility creates crawl and indexing risks that quietly suppress rankings — layered navigation generating near-infinite faceted URLs, duplicate content across store views, slow page loads and bloated code. An audit surfaces these issues so they can be fixed before they cap your organic revenue, which is why we start every Magento (Adobe Commerce) engagement with one. See our SEO audit.
Why is AI search optimization important for Shopify stores?
AI search optimization matters for Shopify because shoppers increasingly ask ChatGPT, Gemini and Perplexity what to buy before they ever visit a store. If AI engines don’t cite your products, you’re invisible at the moment of decision — no matter how well you rank on Google. Optimizing your Shopify store for AI search puts your products in the answer, not just the results page. See our GEO service.
How do AI search engines choose which Shopify products to recommend?
AI search engines recommend products backed by clear, structured, trustworthy signals: detailed product content, Product and Offer schema, consistent reviews, and authority across the third-party sources they trust. They lift the products that give a direct, well-structured answer to the shopper’s question — so getting recommended is about making your Shopify data machine-readable and your brand a recognised entity.
What is the difference between traditional Shopify SEO and Generative Engine Optimization (GEO)?
Traditional Shopify SEO earns a ranking position on Google’s results page. Generative engine optimization (GEO) earns the recommendation itself — getting your products quoted and named inside AI answers from ChatGPT, Gemini and Perplexity. SEO optimizes for the click; GEO optimizes for being the answer. Most stores now need both to stay visible everywhere shoppers search.
What are the key SEO advantages of BigCommerce?
BigCommerce ships with strong SEO foundations out of the box: clean, customisable URLs, built-in structured data, fast hosting, automatic AMP and no reliance on paid apps for core SEO controls. Those advantages give stores a technically sound base to rank on — but capturing them still takes a deliberate content, product-page and AI-visibility strategy, which is where an ecommerce SEO agency adds the value.
Get started
See where your store ranks — and whether AI recommends it.
Book a no-obligation consultation and we’ll run a complimentary store & AI-visibility audit across search and AI engines.
- ✓ See which AI engines name your products (and which name competitors)
- ✓ See where you rank for category and product terms
- ✓ Get 3 quick wins you can action immediately
We reply within one business day. Your details stay private.